The books
Finance, written
to be understood.
Two Amazon best-sellers, one for adults and one for kids, plus a specialist guide for high earning physicians. All of them start from the same idea: this should be easier to follow than it usually is.

Book one, for adults
Understanding Your Finances Through Life’s Changes
Closing the Relationship Gap in Financial Literacy
A new job. A marriage. A move. A loss. Every change in your life is also a change in your finances, and most of us are never taught how to handle that.
This book closes the gap between what people feel about money and what they know about it. Readers keep coming back to the relationship angle: it is not only about the money, it is about the part money plays in our lives and in the people around us.
Book two, for kids
Cents and Sensibility
What Kids Should Know About Finance
A friendly, hands on guide for young minds who want to know how money actually works.
It starts at the very beginning, where money came from, then walks through earning, saving, spending and investing in language a child can follow. Along the way it makes the case for hard work, for saving with a purpose, and for spending thoughtfully. Activities and everyday scenarios let kids practise planning, budgeting and making sensible decisions for themselves.
It is a good one to read together, and a good gift for a parent who wants the conversation to start early.


For physicians
How Top Earning Doctors Stay Rich
Insider Tactics for Tax-Efficient Growth and Asset Protection
Written for high earning physicians, the group most likely to earn very well and still end up exposed.
It covers growing wealth in a tax efficient way and the asset protection structures that keep a career’s worth of income intact. As with any strategy of this kind, what suits you depends on your circumstances and your state, so read it alongside your own tax adviser and attorney.
Reader reviews
What readers took away
The relationship angle is a fresh perspective in the world of financial books. It’s not just about money; it’s about understanding its role in our lives and relationships.
A game-changer! This book transformed the way I view my finances. Every life change now feels like an opportunity rather than a challenge.
Special offer
An exclusive seminar with every purchase.
For a limited time, every purchase comes with access to an online seminar with the author on “Building Financial Resilience in Uncertain Times.”
Don’t let life’s changes catch you off guard. Arm yourself with the knowledge to not just survive, but thrive.
Bring the book to your stage.
Dr. Etienne often pairs a keynote with copies of the books for everyone in the room. Ask about bulk orders and event packages.
